Auto Dealer Geofences Competitors
An auto dealership wanted to target buyers at competing car dealerships. And they wanted to track how many people who saw the ads came into their dealership.
We created geofences around the new car sections of 5 competing dealerships. We also geofenced our client's dealerships for conversion zone tracking.
We were able to deliver a CTR of .16% which far exceeded industry average and any results this auto dealer received previously for his advertising. Most importantly, we were able to track 47 people who came to this dealer's location after seeing the ads in the first month of the campaign with a CPA of $28.