Content Is Critical for Google Search Results Rankings
Content is one of three top factors that will help your website rank higher on Google search results pages. Providing relevant, interesting information attracts website visitors and establishes your business as an expert in your industry.
Google uses the actual word count as well as the breath and relevancy of the content to establish the "value" of a site and rank it for various keyword searches. Rich detail, helpful insights and images with descriptions all provide a good user experience that will be rewarded by the Google algorithm.
Increase Your Search Engine Rankings
Search engine optimization (SEO) uses many strategies to increase search results rankings. Content is developed in conjunction with a keyword strategy to ensure words and phrases for which you want your business to rank are structured and have supporting content to bolster the keyword strategy.
Creating content solely for word count will not win over customers and Google's algorithm penalizes copied or duplicate content.
Ask yourself, what would truly benefit and interest visitors to my website? Map out keyword targets and then create informative sections that answer typical customer questions and intertwine them with the keyword structure.
Information is the reason people come to your website. See if you can find gaps in what your competitors include on their sites. Topics such as background information to consider before purchase, helpful tips, how to comparison shop and things a customer can do to increase the value after their purchase often attract attention.
What are your most lucrative services or products? Focus on these to develop interesting stories about features and benefits and make them prominent on your site. Linking within your site is also an SEO strategy and a way to highlight key points of interest for visitors on your homepage and then provide a link to a secondary page for more information.
Short & Long Tail Keywords
One to three keyword terms or "short tail" keywords are often very competitive in search results rankings. Numerous companies are competing for "Plumber Atlanta" or "Standing Desk". Include longer search terms or "long tail" keywords in your keyword strategy. "Plumber for clogged drain" or "standing desk height adjustable" are long tail keywords that offer more opportunities to rank.
Photos, videos, testimonials and blogs are all content assets that attract visitors and can be targeted for placement in search results pages. Include descriptions for all media as Google's algorithm can't "see" images but it does see the text offered for viewers and alternative text (alt text) can be used in HTML code to describe the appearance of images for search engines.
Get Visitors To Take Action On Your Site
A strong call-to-action is something all business websites should have. Offering a special discount, newsletter or download are ways you can obtain visitor contact information in exchange for something of value. Placing the offer close to the top of the website with a button of distinct color will help it stand out. Make it easily available in other appropriate places on your site.
Building content takes time but is well worth the increased visitor interest and higher placement in search rankings.