 Programmatic ad spend continues to rise as advertisers see the value of using first and third party data insights in their campaign targeting. eMarketer is estimating over 80% of U.S. digital display ads will be purchased programmatically in 2018 which represents over $46 billion in ad spend.
Read more in eMarketer's full article: |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2018
Categories
All
|
RSS Feed