Programmatic Targeting To Promote Casino Event

A casino had booked a popular band for a special winter weekend concert event. After weeks of traditional advertising, half of the tickets were unsold 2 weeks before the show. 

We identified likely audiences based on the band's genre and built creative to engage them. Using contextual targeting and site retargeting, we delivered a campaign over one week. The concert sold out within 7 days of the campaign start. Pageviews to the casino's website increased 22%.