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Programmatic Targeting To Promote Casino Event

A casino had booked a popular band for a special winter weekend concert event. After weeks of traditional advertising, half of the tickets were unsold 2 weeks before the show. 

We identified likely audiences based on the band's genre and built creative to engage them. Using contextual targeting and site retargeting, we delivered a campaign over one week. The concert sold out within 7 days of the campaign start. Pageviews to the casino's website increased 22%. 
Copyright 2020 Digital Diva Targeting™ I Boston, MA
  • Home
  • Business Services
    • Addressable Geofencing
    • Geofencing
    • Programmatic Display
    • Paid Search
    • Local SEO
    • National SEO
  • Case Studies
    • Auto Dealership
    • Casino
    • Credit Union
    • Education
  • Blog