Citations

SEO Agency Services Include Citations

It can be exhausting to get your business in all the relevant business directories. Then to provide tag lines, photos and reviews, it can become overwhelming.

Is your business being presented as many times as possible to online searchers?

We list your business in hundreds of appropriatemdirectories with accurate, appealing information that invites customers to your door. Name, address and phone number (NAP) must be EXACT in all directories to qualify as a "good" signal.

If it is different, then it is a "confusing" signal to the search engines which can discredit the business in rankings. We'll do an initial audit to ensure your current listings are correct.

If we find inconsistencies or inaccuracies, we offer citation clean-up or can let you know which directories need to be corrected.

How Do Citations Bring in More Leads?

More exposure in business directories
Plays primary role in obtaining position in Map Pack
Citations are "votes" that demonstrate "trust" to search engines to increase ranking

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Get found! Stop losing prospects to competitors.

We have extensive resources to get you placed in business, media and other directories appropriate for your business niche. New citation sources are secured with complete and accurate information. We are meticulous with detail and where opportunities for tag lines, photos or reviews are offered, we'll fill these in for you.

Directories bring new customers to your business listings but these "links" are also a big part of the Google's ranking algorithm. The more informative and comprehensive the listings are, the more it helps your local ranking. Citations with high authority directories repeatedly confirm the certainty search engines have about your business and its category.

These "votes" from hundreds of directories tell Google that you are open for business and recognize you as a local source. Citations
are critical for local businesses because you are competing for recognition in that geographic location.

Other factors being equal, businesses with a larger number of citations will probably rank higher than those with fewer.

Local SEO Gets You to the Top of Google

One of the best things you can do for your business is get it on the map....literally. You don't have to lift a finger. Our review of your website will include a citation search. We'll determine how intensive the citations building efforts need to be for your SEO goals and implement the best strategy.

Citation Building

Our robust citation building package includes extensive citations with high quality directory sources as well as the 4 major data aggregators.

Aggregators syndicate information to most search engines. Having your business NAP listed with the aggregators which index the data enables the other citations we set-up to be validations, further confirming trust and authority.

We also register with Foursquare whose goal is to become the location layer of the internet and a valuable source in this arena.

We'll also include your business NAP in local, regional and national business directories. Citations sometimes provide a link to your website and sometimes they do not. What is important are the abundant and consistent signals they generate.

Citation Building Process:

Audit - Determine uniformity of NAP in existing citations and opportunities to secure new citation sources.
Data Aggregators - Submit business to the 4 major data aggregators: Neustar, Acxiom, Infogroup and Factual.
Location Services - Location services such as Yelp and Foursquare allow clients to check-in and search engines index these.
Maps - Verify your company with the major map groups including Google, Bing and Apple.
Others - Industry trade journals, business organizations and niche related websites.
Google My Business & Google Plus Page - Ensure full optimization including descriptions, keywords, photos and updated reviews.

Citation Clean-up

Citations are the foundation by which Google and other search engines find your business. Any inconsistencies from changed addresses/phones, misspellings or any incorrect information, sends negative signals to Google and the other search engines.These inconsistencies indicate that your business information is not reliable or certain listings may not be the actual business any longer.

You receive penalties in search rankings when this occurs. Clean-up is critical to making any other SEO efforts worthwhile. It is a painstaking process, but each and every listing must be corrected and updated. We offer citation clean-up if this is ever a problem and will take the time to review and correct each listing.

Citation Ninja Optimization

In certain highly competitive cities and/or niches, you've got to pull out all the stops.

We turn up the SEO efforts, using very high level techniques to support Google Guidelines that:

Build your website's trust (compared to competitors);
Increase reputation (information provided about your business) and
Establish subject authority (how influential your business is judged to be).

The efforts are very intense. They include the following SEO ninja techniques as well as our secret sauce.

Google My Business (GMB) and Google Plus profile images geo-tagged.
YouTube Channel built, fully optimized with slideshow video produced with links.
Geo-tagged images submitted to other photo hosts.
Authoritative links pointing to Google Maps listing.
Web 2.0 link building syndicate of primary social media sites.
Press Releases posted through syndication to generate activity and links on media sources.
All out-going content contain geo-tagged photos with citation info and social media links.