Build Your Content to Gain in Search Rankings
Providing relevant, valuable content attracts visitors to your site and establishes you as an expert in your industry. But it also is an important factor Google uses to establish the "value" of a site and how to rank it in the search results.
Google confirmed that the "Panda Update" from last year is now part of the core algorithm ranking signals. While Google does not divulge details, what we do know is that Panda was originally created to weed out poor content sites.
This year in March, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said that links, content and Rank Brain, were the top three factors to help you rank better on Google.
Google rarely explains details of its ranking algorithm and there are many other factors, but acknowledging that these are the
op three confirms that Google wants to reward websites that provide a good user experience.
Content is king. Rich, robust information, helpful insights and great images all provide strong content for your site. We do not create content just for the sake of filling up space. We first ask, what will truly benefit your target viewer? And then we set up to provide informative, entertaining and helpful content.
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Information is the reason people come to your website. But many web designers and developers forget this in their zeal to create the prettiest page or coolest new interactive functions.
Customers are not interested in whether your design has a 4-pixel or a 5-pixel bevel. They don't care that you've built it in Joomla. They just want the functions to work and be able to find what they want easily.
Whether we are updating your current website or building a new
one for you, the process is the same for content development.
We ask a series of questions to learn more about your business, customers and design preferences. This information will guide
esign elements and appropriate content for your target
We'll look at your current website's content structure to see
where additional or expanded information is useful both for
the visitor experience as well as our keyword strategy plan. And
we'll look at your competitors to see if there are informational
gaps on which we can capitalize or nuances that we should
include in our content development.
We do a thorough analysis of keyword data including existing
website keywords, information we receive from you, examining
the keywords of your top 5 competitors and Google Analytics
As we map out your site's architecture, we are creating content
for a good user experience while laying the ground work for
rich keyword placement. We'll map out all relevant keywords including short tail and long tail keyword phrases.
Keywords are embedded into the code to enhance search engine recognition. And we remain mindful of page load speed which
is not only important to keep visitors interested by earns points
with Google too.
Every niche requires a different content strategy but for each the goals are the same. We'll focus primarily on your most lucrative services and add informational insights as needed for interest and to bolster the foundation for SEO.
It will include those topics that target your most valuable prospects to incorporate the keywords and phrases they are using. We'll also ask about existing content assets including photos, video, testimonials, blogs and articles that can be used in the development. We have resources to complement your assets including high quality images and graphics.
For businesses where extensive content is needed either for the website or a planned content campaign through social media and other links, we'll conduct extensive research on your business niche and industry news to develop interesting and timely informational pieces.
Business websites should have a call-to-action and we'll discuss with you a number of conversion mechanisms to select the most effective for your website visitors. Whether calling you, filling out a form, purchasing a product or signing up for an event, we'll install a successful lead conversion tool that can be tracked and measured.
Short Tail and Long Tail Keywords
Since the beginning of search engines, there's been an ever increasing number of average number of keywords per search. The high traffic, one to three keyword terms are prime targets in any SEO strategy. Finding the lengthier terms takes a lot of research within Google Analytics and other trend data, but that is where much opportunity lies. With the work they require to obtain, they are overlooked by competitors.
We'll discuss with you how much involvement you would like in site maintenance and updates. We can provide an easy to use content management system (CMS) and training so you can make quick updates to the site. We use a drag and drop technology so you can quickly place your new material.