Credit Union Uses Programmatic & Geofencing to Increase Deposits
This client wanted to increase awareness in a very competitive region and launch the opening of their 4th branch.
A number of strategies were employed including content targeting and search retargeting to identify most likely customers in the local community and those searching for credit union services. We also geofenced the branch of a bank that was closing and created a geofence around the client's locations to measure conversions.
The campaign increased pageviews by over 15% and visits to the Deposit Account creation page by 3%. The cost per visitor was $2.46. Tracked conversions from the "closing bank" geofence produced 6 walk-ins during the first month of the campaign. 2nd quarter metrics for the new branch are exceeding both number of new account openings and deposit goals.