New Customers for Your Business
Start filling your customer lead funnel by targeting ideal customers wherever they are online.
The first step is to build an ideal customer profile or "avatar" describing various demographic, interest and behavioral information about the prospects you want to reach.
This outline of your key targets guides which platforms will provide the best leads.
A number of data targeting tools are available and depending on your target audience, a platform is chosen to zero in on these ideal prospects.
Facebook and Google offer highly integrated targeting structures to reach many local business customer targets.
Programmatic advertising enables targeting through first and third party data so you can zero in on your key target audience whether B2B or B2C.
How It Works
We use your customer "avatars" when building the campaign plan to identify those people who should receive your ads. Using data targeting, we identify a segment of the online audience that matches these characteristics. Who these people are is anonymous. It is their aggregated data that is targeted and followed across the web.
Behavioral and psychographic information provides a deeper level of understanding of how and when to target your ideal customer. These triggers maximize your ROI as you reach customers when they need your services.
Conversion tools that speak to the interests of your ideal customer are put into place that drive new customer leads directly to your business.