New Messaging & Targeting Campaign for Private School
A Pre-K through 8 private elementary school had a goal to increase applications by 12%. In our first meeting, we learned that a fresh look to their creative was also desired. They are proud of their immersive STEM program (science, technology, engineering and math) which starts in pre-school and includes related studies for each grade level.
We presented a series of new creatives that spoke to each parent audience segment they were trying to attract. Targeting was developed based on parent audience segments we created and geographic considerations.
Prospective student visits to the school increased a few weeks after the campaign started. Applications increased 15% and this increase was a month before the application deadline.
At the time of this writing, the admissions cycle has not yet ended but the school anticipates being well ahead of its enrollment goal for the coming school year. And making plans for next year's digital advertising!