Email marketing should be a standard practice for most businesses. Regular contact with people who already know and like your products or services is a way to maintain your connection, earn repeat business and get referrals.
An email campaign that sends the right message at the right time is key to higher open rates and conversions.
It's one of the most cost-effective methods to communicate with your customers. It provides far greater returns than the investment you make.
Email marketing is part of a customer relationship strategy that brings far greater returns than the investment you make.
An enticing subject line is critical. It's the one chance you have to get readers to open it. Catch phrases and intriguing wording increase open rates. Consistently sending quality information, interesting pictures and video builds client trust and desire to repeatedly open your emails.
The content itself needs to whet the customer's appetite by connecting with their needs, wants or desires and offering exactly what they are seeking.
Digital targeting ensures maximum ROI by sending the right message to the appropriate segment of your audience at the ideal time.
It gives your business the chance to periodically appear before prospects and customers keeping your connection fresh.
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