Reach Ideal Prospects
Wherever They Are Online
Digital advertising so efficient we can reach a GPS pinpoint
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Geofencing |
Programmatic |
Paid Search |
Social Advertising |
SEO |
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The most advanced location based targeting including households, buildings, competitor locations, trade shows and conferences.
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Target ideal prospects across the web using real time data including demo, geo, job titles, behaviors and interests.
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Reach your ideal customers while they catch up on Facebook & Instagram. Make use of this highly interactive opportunity to engage.
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Get your business ranked on Page 1 of search results. Bring your website up to the latest Google guidelines and best practices.
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Chief Geek Digital Diva Targeting Boston, MA |
Most businesses use some form of digital advertising. With all the new technology, it can be confusing to know which marketing is right for your business. I help clients reach their ideal prospects digitally and then convert them into customers. My partners and I have all worked for big corporations and big agencies. Our mission is to bring the tech tools used by large corporations to small and midsized companies. I enjoy showing clients how we can streamline your marketing and zero-in on your ideal customers to help grow your business. Learn how the latest in digital marketing can work for your business by downloading my eBook below. |
The Process
Lead Generation
Target and engage ideal customers through digital targeting. |
Sales Conversion
I work with you to put the tools into place to convert leads into customers. |
Loyalty
It's easier to generate sales from existing customers. Keep them coming back! |
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Digital Marketing Services
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Digital Marketing Audit With your permission, we'll access your analytics data to identify tactics that are driving real business growth and areas for improvement. This will include both website performance and audience analysis. We'll also review architectural and technical issues across your site that impact search results positioning.
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Competitor Analysis Understanding how you compare in the competitive landscape is a valuable exercise. We'll analyze your main search competitors, compare ranking signals, backlinks and content. Your site may show traffic and conversions but without comparisons, these numbers maybe insignificant.
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Digital Marketing Strategy Based on information your ideal audience targets, products/services you offer and goals, we'll prepare a digital marketing strategy for you. Driven by data, the tactics will reach new prospects and those ready to buy. It will be in line with your budget and resources with clear KPIs to measure results.
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Targeting The sales funnel concept depends on the ability to attract new prospects at the earliest stages of the buyer's journey and encourage them to the point of purchase. We'll gain insights from who your strongest prospect converters are and use data to find "look-a-likes" or other highly likely prospects to introduce at the top of the funnel. This keeps a flow of prospects moving through and a steady stream of customers converting at the bottom of the funnel.
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Creative Design Our focus is creating desire for your products/services by making more people aware of their benefits. Compelling and engaging creative is designed to emphasize your unique selling points. Custom ads are created for each audience target so the messaging resonates with them. A/B testing is a must to let data determine which creative is most effective.
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Marketing Automation Using technology to re-engage prospects who are interested until they become customers is how you exponentially increase your digital ROI. People who are becoming aware of your business need more information to build trust and credibility. We use automation to deliver the right information at the right time, so your business is top-of-mind when they are ready to purchase.
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