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Reach Your Exact Ideal Prospects
We find your ideal prospects wherever they are online and deliver digital ads with messaging that matches their stage of the buying process.
Build Awareness
Define who it is you want to reach based on demographic, firmographic and/or behavioral characteristics. We'll deliver messaging to these ideal prospects to introduce your business.
Customers Searching Now
Reach those in the research stages of buying who are searching for your services now. Our technology enables delivery of your ads to those in-market to help you stand out from the competition. 
Close The Deal
Convert prospects who are ready to buy with ads providing highly relevant offers to increase leads and sales. 
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Digital Marketing Services To Grow Your Business


Digital Marketing Audit
With your permission, we'll access your analytics data to identify tactics that are driving real business growth and areas for improvement. This will include both website performance and audience analysis. We'll also review architectural and technical issues across your site that impact search results positioning.  

Competitor Analysis
Understanding how you compare in the competitive landscape is a valuable exercise. We'll analyze your main search competitors, compare ranking signals, backlinks and content. Your site may show traffic and conversions but without comparisons, these numbers maybe insignificant. 

Digital Marketing Strategy
Based on information your ideal audience targets, products/services you offer and goals, we'll prepare a digital marketing strategy for you. Driven by data, the tactics will reach new prospects and those ready to buy. It will be in line with your budget and resources with clear KPIs to measure results. 

Targeting
The sales funnel concept depends on the ability to attract new prospects at the earliest stages of the buyer's journey and encourage them to the point of purchase. We'll gain insights from who your strongest prospect converters are and use data to find "look-a-likes" or other highly likely prospects to introduce at the top of the funnel. This keeps a flow of prospects moving through and a steady stream of customers converting at the bottom of the funnel. 

​Creative Design
Our focus is creating desire for your products/services by making more people aware of their benefits. Compelling and engaging creative is designed to emphasize your unique selling points. Custom ads are created for each audience target so the messaging resonates with them. A/B testing is a must to let data determine which creative is most effective. 

Marketing Automation
Using technology to re-engage prospects who are interested until they become customers is how you exponentially increase your digital ROI. People who are becoming aware of your business need more information to build trust and credibility. We use automation to deliver the right information at the right time, so your business is top-of-mind when they are ready to purchase. 
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​​Most businesses move from one marketing platform to another without achieving the results they want. Marketing is about more than running ads to sell a product or service. It's about having a digital strategy that identifies, attracts and converts the exact customers you want for your business.

Effective marketing keeps a full funnel of prospects in each stage of the buying cycle. It reaches those currently searching for what your business offers and builds awareness among those who may need your services 3 or 6 months from now. 

With all the new technology, it can be confusing to know which tools are right for your business.


​I help clients develop a strategy to reach their ideal prospects digitally and then convert them into customers. ​

I've worked for corporations and agencies using the latest technology to generate a steady stream of leads. My passion is to bring the tech tools used by large enterprises to small and midsized companies. I enjoy showing clients how to streamline their marketing and zero-in on ideal customers to help grow their business.

Schedule a call and let's talk about how to achieve your marketing goals.  
​

Mimi Leonard
​Chief Geek
LinkedIn Profile
Schedule A Call


​Testimonials

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Unlike so many others, Mimi is the "real deal" with deep roots
in digital marketing. She knows how to get top results and
​generate leads for you. 
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David Rhodus

Founder
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Rhodus Law Firm

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Mimi looked at my entire business and developed a digital strategy that zeroed in on my most lucrative specialties. She uses the most recent tech tools to convert leads to clients. Let her show you how she can bring in leads for your business. You will not be disappointed. 
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David Scruggs

Owner
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David Scruggs Photography

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Working with Mimi is a pleasure. If you are looking for an SEO who is a perfectionist and works diligently on your campaigns, she should be at the top of your list! Whether you need lead gen, SEO or PPC, she will deliver over and above the competition. 
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James Bastin

Owner
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Xweb

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Copyright 2020 Digital Diva Targeting™ I Boston, MA
  • Home
  • Business Services
    • Addressable Geofencing
    • Geofencing
    • Programmatic Display
    • Paid Search
    • Local SEO
    • National SEO
  • Case Studies
    • Auto Dealership
    • Casino
    • Credit Union
    • Education
  • Blog