92% of Google searchers only click Page 1 results. You need to be there.
National SEO drives website traffic and conversions on a large geographic scale and focuses more on "brand" than location.
National strategies use content, keyword strategy and comprehensive marketing to build recognition from the search engines to rank your website across the country. With Google localizing search results a few years ago, "national" SEO is really a hybrid that uses several local tactics with significant marketing efforts to gain brand recognition from powerful, authoritative sites.
A robust strategy of marketing and content building are implemented to create authoritative links including:
This is a highly competitive environment. In many categories, your business will be competing with national brands which have the resources to produce the content and links needed to generate signals in cities across the country. Some brands, such as Home Depot, have both a national SEO strategy and the advantage of thousands of locations which engage a local SEO strategy, making them a formidable competitor.
Competitive Environment Strategies
Each client is unique and our strategies are customized for the client's goals and budget.
It maybe more efficient to roll-out a national SEO campaign over time in regions or implement the national SEO campaign but target key cities with local SEO strategies.
We use tools in Google Analytics and trend data to produce heat maps to identify locations where primary keywords are searched most to guide these decisions and discuss with you the most effective strategy.
Local vs. National