Get In Front Of Those Already Searching For You
Drive The Right Traffic To You
Search engine marketing (SEM) is the process of driving traffic to your website by purchasing ads on search engines. It is called many names and acronyms but Paid Search is typically how it is referenced.
The most common way to pay for search ads is pay-per-click (PPC) but other options include (CPM) cost per mille and (CPA) cost per acquisition.
Paid Search is a way to level the playing field in search results so that you can pay to be at the top of a page. For businesses that do not rank high in search results organically, this is a way to be present in front of those in the buying stages.
People in the final stages of buying decisions are searching for specific keywords to provide search results to help them make a decision. You want to be present for those searches.
We're about more than finding the relevant keywords. We don't want you to pay for clicks. That's easy. We put strategy into a search campaign so we're driving quality traffic that convert to leads.
We not only listen to you for keywords but we're researching our databanks and reviewing competitor campaigns to develop a winning strategy.
We have years of experience in auditing and building paid search campaigns and all of our staff are Google Ads certified. We put your business through a 15-point inspection to establish a strategy for:
We then provide recommendations to create a new campaign or restructure an existing campaign for growth and efficiency.