Target Ideal Prospects Wherever They Are Online
Across Devices
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Across The Web
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What is programmatic advertising?Data and technology enable delivering ads to your ideal audience wherever they visit online. Whether prospects are reading their morning news, looking at friends on social media or reviewing industry publications for work, ads can be purchased on apps and websites they visit.
Previously, advertisers purchased a block of ads on selected websites. Now, instead of purchasing impressions on websites advertisers can purchase "audience" and pay for placements in front of their ideal prospects. The purchase is when one someone in the defined audience segment lands on a page with an ad unit for sale. This happens millions of times a day through real time bidding platforms (RTB). |
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Why Programmatic Is So EffectiveTargeting Your Exact Ideal Audience
Thousands of datapoints exist to define your ideal prospects. Your advertising dollars are spent efficiently reaching the targets you define. Generate More Engagement Programmatic enables customizing ads for each audience segment. The more an ad resonates with the target audience, the more likely there is engagement which ultimately increases conversions. Faster Strategic Optimizations The data rich foundation of programmatic produces results that can be measured and optimized. Gain insights based on engagement with ads, landing pages and messaging that are easily analyzed for strategic decisions. |
How does it work?To make use of all the data available, you need to define who it is you want to reach. The first step is to describe ideal customer personas. Each ideal customer has a series of characteristics such as demographics, professional titles or interests, personal interests or behaviors that make them interested in your business. Most businesses have multiple ideal customer personas.
The customer personas are used to create audience segments to purchase ad targeting. Who these individuals are remains anonymous. It is their aggregated data that is targeted for ad delivery. The Process• Characteristics of your ideal prospects are identified
• Creative is developed to attract and engage • Data is leveraged to target your ideal audience • Follow-up tools move the prospect through the customer journey • Conversion technology forwards prospect leads to you |
Viewing a constant message across a variety of channels
can improve purchase intent by 90%
Interactive Advertising Bureau (2017)
Enhanced Digital Targeting
Data drives where to find your ideal prospects. Technology delivers the ads.
Tap into robust and scalable B2C and B2B digital audience segments for precise targeting and analytical insights.
175 million unique |
More than 200 million |
Options to target by |
Proud To Partner With:
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Social Advertising
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Over 1 billion people use Facebook each day. The average user spends 20 minutes per day on the platform.
Facebook's algorithm offers similar targeting to programmatic. Ideal prospects can be targeted by:
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With Facebook's purchase of Instagram, the same level of targeting can be achieved with the millenial audience which is more prevalent on Instagram.
Users on these platforms are engaged and open to learning new things. Promote your business in ways that speak to them on this interactive platform. |
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Nearly 200 million people, or 60.5% of the US population,
will use a social network at least once a month this year.
Interactive Advertising Bureau (2017)